Everything You Need to Know About NPR-Knight Social Media Training

Nov 8, 2012

Welcome to the social media part of our training! This page has everything you need to guide you through the next three weeks, so bookmark it -- or better yet, always have it open in your browser.

The next three weeks will focus on the practical ways you can use social media for reporting, audience growth, story mining and content creation. 

November 12-16

The first week of social media training focuses on identifying your community and Twitter usage. We also begin our Twitter contest, which you can learn more about here. On Thursday, we will be holding option webinars on making the most of your station Facebook and Twitter accounts.   

Webinar: How to Identify and Track Your Social Community (slides and links here)

This webinar will cover the ways you can use social sites to keep track of everything going on in your community. We'll also explain our three-week-long Twitter Contest. Slides and links for this webinar can be found here. Trainer: Eric Athas

Tuesday, November 13 at 11 a.m. ET: https://www3.gotomeeting.com/register/544568326

Tuesday, November 13 at 2 p.m. ET: https://www3.gotomeeting.com/register/670708070

Wednesday, November 14 at 11 a.m. ET: https://www3.gotomeeting.com/register/953352878

Wednesday, November 14 at 2 p.m. ET: https://www3.gotomeeting.com/register/846467078

Bonus OPTIONAL Webinar: How to Make the Most of Your Station's Facebook and Twitter Pages

There's a high demand for social media information, so we decided to offer this optional webinar. Want more people to like, share, comment on and click through your station's Facebook page? This webinar provides practical tactics you can take to make your Facebook pages and Twitter accounts more effective. Trainer: Teresa Gorman.

Thursday, November 15 at 11 a.m. ET: https://www3.gotomeeting.com/register/869390942

Thursday, November 15 at 2 p.m. ET: https://www3.gotomeeting.com/register/263837206

Assignment: Create a Twitter List of Important People in Your Local Area/Beat

Create a Twitter list of important people in your local area or your beat. This can include city and state officials, journalists, residents, and anyone else on Twitter who might be able to provide you with useful information about your local area or your beat.

The best way to begin this assignment is to search for your local area or beat on Twitter. Twitter will filter your search to show you the top results. Next, try doing an advanced search by location. For example, here’s a search for "health-care" near Boston: http://bit.ly/RKNtM9. You will need to create a Twitter list and as you find sources, add them to the list. When you find someone who matches up especially well with your local area or beat, go to their Twitter profile page and look around. See who they are following and look at their lists. You're looking for people and/or organizations that are influential around your local area or beat.

Here's a good example of a Twitter list: https://twitter.com/KPCCmolly/strange-animals-in-la

Due: End of day Thursday. Please e-mail the link to your list to dseditorial@npr.org.

Optional Reading

Meet the most popular woman at NPR’s Fresh Air (and it’s not Terry Gross) (Nieman Journalism Lab)

November 19-23 

Because of Thanksgiving, we will only hold two webinars this week and both will occur on Monday. They are listed below. We will update you on who's leading the Twitter contest.

Webinar 1: Case Studies: Mining Social for Story Ideas

Monday, November 19 at 11 a.m. ET: https://www3.gotomeeting.com/register/414144014

This webinar highlights examples of journalists using social media site such as Twitter, Facebook, Reddit, LinkedIn and Instagram to find new story ideas and sources. Trainer: Eric Athas.

Webinar 2: KUNC Reporter Kirk Siegler on Using Social Media in Reporting

Monday, November 19 at 2 p.m. ET: https://www3.gotomeeting.com/register/709261982 

Whether he was covering the Aurora shooting, the presidential election or the Colorado wildfires, KUNC reporter Kirk Siegler has made social media a big part of his reporting. Kirk will talk about how he uses Twitter in his reporting and how he uses social media to find story ideas and sources.

No Assignment -- Want to Get a Head Start?

There's no assignment this week -- other than filling up on turkey and gravy. But if you want to get a jump start on next week, here are some optional exercises you can choose from.

1. Find your local Reddit community and explore.

Not sure what Reddit is? It’s a big online community made up of many smaller communities. For example, LA has its own Reddit: http://www.reddit.com/r/losangeles and Boston has its own Reddit: http://www.reddit.com/r/boston. You can look for Reddit communities by searching or by guessing. Every Reddit community can be found by finishing this URL: http://www.reddit.com/r/_____. There is a lot of everything on Reddit and most of what you see will likely not be of journalistic value to you. But there are gems that can lead to story ideas and news tips. Learn more about Reddit here

2. Look for videos on YouTube that might be of value to you.

The best way to do this is to search and filter by upload date to give you the most recent searches. For example, here's a search for "hurricane sandy new york" filtered by upload date. Think about news happening in your local area right now and be pointed with your searches. For example, if there's a protest happening in downtown Boston right now, I might search "protest boston" and filter by upload date.

3. Explore Facebook search.

Did you know you can search public updates on Facebook? It's a feature that allows you to search what people who do not have private privacy setting are saying on Facebook. You can search directly from Facebook by filtering by "Public Posts." There's a site called Facebook Search that makes it a little bit easier. And Storify allows you to do this, too. This tool can be useful if you're  covering a story that you know people might be talking about. This allows you to potentially find sources on Facebook you can reach out to.

November 26-30   

The final week of social media training brings it all together. Our webinar this week covers why -- and how -- to create content people will share. If you did not catch last week's webinar -- Case Studies: Mining Social for Story Ideas -- you'll want to watch the recorded video (link will be posted here when the video is live).

Webinar: What Types of Local Content Trigger Engagement

Success with social media is much more than just optimizing your station's Twitter and Facebook pages. It means creating content that people will want to share. So what types of local content do people like to share? We'll tell you in this webinar. Trainers: Eric Athas and Teresa Gorman.

Tuesday, November 27 at 11 a.m. ET: https://www3.gotomeeting.com/register/861289750

Tuesday, November 27 at 2 p.m. ET: https://www3.gotomeeting.com/register/566238222

Wednesday, November 28 at 11 a.m. ET: https://www3.gotomeeting.com/register/927124414

Wednesday, November 28 at 2 p.m. ET: https://www3.gotomeeting.com/register/566238222

Assignment: Discover a New Story Idea by Exploring Social Media Sites

The Assignment: Find one story idea by searching social media.

Search around Twitter, Facebook, LinkedIn, Reddit and YouTube. Click here for some tips on how to do this.

E-mail your story idea and how and where you found it to dseditorial@npr.org by end of day Thursday. The best story idea will be awarded a prize.

Optional Reading:

Facebook news-feed changes mean newsrooms need new engagement strategies (Steve Buttry)

Essay: 13 Ways to Make Something Go Viral (BuzzFeed)