Google Analytics Reporting 101 Training on July 26

Jul 19, 2012

Join Michelle Bellettiere on July 26th at 3 p.m. ET for an informative training session to deepen your knowledge of Google Analytics. We all recognize how important it is to understand what your audience is doing in the digital spaces; and learning to correctly interpret the data is a key to your digital success.

During this one-hour training webinar you will learn:
•    The difference between advanced segments versus report filters
•    The benefits and opportunities of working with custom variables
•    Using goals to track user behaviors with funnels and conversions around specific activities
•    How Google Analytics has social media reporting available
•    Some of the benefits of upgrading to Google Analytics Premium, such as, full data sets rather than extrapolated data

Please note that all stations participating in any analytics trainings must have a signed MSA to participate.  Please work with your station leadership to ensure you can continue to have uninterrupted access to trainings.  If you have any questions regarding the MSA, please contact Station Relations by emailing
Register here:
Space is limited. Session access details are sent to approved registrants pending MSA review.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees
Required: Mac OS® X 10.5 or newer