Guide to Summer 2013 #NPRKnight Social Media Training [VIDEO]

Jul 1, 2013

Credit via MDGovpics (CC-BY)


Welcome to the social media part of our training! This page has everything you need to guide you through the next three weeks, so bookmark it, and email Teresa if you have any questions at 

The next three weeks will focus on the practical ways you can use social media for reporting, audience growth, story mining and content creation. 

Week 1: July 8-12

The first week of social media training focuses on making the most of your station's Facebook page. We also begin our Twitter contest, which you can learn more about here.

On Friday, we will be holding an optional Twitter chat with Twitter's manager of journalism and news, Mark Luckie.

We'll also kick off our Twitter scavenger hunt/contest on July 11. Are you excited? Because we are. There are even prizes. Read how to win here.

Webinar: How to Make the Most of Your Station’s Facebook Page 

Want more people to like, share, comment on and click through your station's Facebook page? This webinar provides practical tactics you can take to make your Facebook pages more effective. Trainer: Teresa Gorman.


How to Make the Most of Your Station’s Facebook Page 7-10-13 11.01 AM from NPR Digital Services on Vimeo.



Create two different Facebook posts that would be posted on a station or show's Facebook page. Send us either a link to the post on Facebook, a screenshot of the post, or write a draft and send it in an email to

#NPRKnight Twitter Chat (Optional): Friday, 1-2 p.m. ET

#NPRKnight Twitter Contest Begins July 11

Useful Resources:


Week 2: July 15-19

This week, we'll talk about how to put social media and your community to work for you to find story ideas. We will also update you on who's leading the Twitter contest.

Webinar: Mining Your Social Media Community for Story Ideas  

Utilize your social media community on Facebook, Twitter, YouTube and Reddit to find sources and

 story ideas for on-air and online. Trainer: Eric Athas and Teresa Gorman


How to Identify and Track Your Social Community from NPR Digital Services on Vimeo.


How to Identify Sources and Stories on Social Media from nprdigital

Assignment: Find one story idea by searching social media.

Search around Twitter, Facebook, LinkedIn, Reddit and YouTube. Click here for some tips on how to do this.

E-mail your story idea and how and where you found it to by end of day Thursday. 

Example: In the last round of #NPRKnight training, reporter Briana O'Higgins story idea was picked up by popular blog Jalopnik. 

Useful Resources:

Week 3: July 22-26

The final week of social media training brings it all together. Our webinar this week covers why -- and how -- to create content that people will share.

Webinar: What Types of Local Content do People Share?

Success with social media is much more than just optimizing your station's Twitter and Facebook pages. It means creating content that people will want to share. So, what types of local content do people share online and on social media? Learn about the different types and tactics for creating engaging content. 
Trainers: Eric Athas, Teresa Gorman, Will Snyder



9 Types of Local Stories That Cause Engagement from nprdigital

Useful Resources: 

Image via Chase_Elliott on Flickr