How NPR's Code Switch Grew a Social Media Audience From Scratch [VIDEO]

Dec 13, 2013

NPR's Code Switch, a team that reports on race, ethnicity and culture, launched in April, 2013. Months later, their Twitter account has over 16,000 followers and they've had a variety of fascinating conversations on different social media sites with their audience. 

NPR Digital Journalist Kat Chow recently shared how they did it in a webinar with Digital Services. Watch the recording and read through a summary below.

Eight Social Media Tips from NPR's Kat Chow:

[View the story "Eight Social Media Tips from NPR's @KatChow " on Storify]

Watch the video:

How @NPRCodeSwitch Grew an Audience on Social Media From Scratch from NPR Digital Services on Vimeo.

Click through the slides:

How to grow an audience on social media from scratch, with NPR Code Switch's Kat Chow from nprdigital