How Stations Can Use Social Media [VIDEO]

May 10, 2012

Our weekly webinar series continues over the next three weeks with social media. We will cover tactics for building your online community, making your content more shareable and using Facebook Subscribe for reporting. We will also have Fresh Air's Melody Kramer guest presenting during our third week.

(Editor's note: These webinars have concluded, please find links to the recordings below.  Updated June 2012)

WEEK 1: Tuesday, May 15, 11 a.m. to noon ET

How Reporters Can Build Their Twitter Communities

There’s no magic way to gain followers overnight. But there are some key steps you can take to help build your community. We will show you good examples of how reporters are using Twitter and what you can do to build your following.


WEEK 2: Thursday, May 24, 11 a.m. to noon ET

How to Make Your Content More Shareable on Facebook

Facebook has almost a billion users and it's vital for stations to take part in the conversations and sharing happening there. We explain what shareable content is, why it’s important and what you can do to create more of it. 


WEEK 3: Tuesday, May 29, 11 a.m. to noon ET

How Reporters Can Use Facebook Subscribe

Facebook Subscribe is a new way of using Facebook as an individual. We look at case studies and success stories of it as a reporting tool.


Thursday, May 31, 2 p.m. to 3 p.m. ET

Melody Kramer of Fresh Air on the Digital Life of Shows

Melody Kramer, Associate Producer at Fresh Air, is the woman behind the show's online success. She will share her strategy and best practices.