Knight 11-Week Intensive Digital News Training

Feb 7, 2012

The KBIA team presents its digital goals at the Knight Leadership Conference
Credit Todd Mundt, NPR

We’ll select 10 stations based on an application process for each intensive program. Each 11-week training program begins with a three-day, in-person leadership conference that is partially paid for by the grant. Stations are responsible for travel to and from the conference. The training then shifts to webinars and one-on-one critiques with the DS editorial team. Find out more about the application process here.

We’ll cover four main topics: Digital literacy and strategy, writing for the web, social media, and visual storytelling. The training curriculum is based on NPR's digital training. It was then developed for stations beginning in 2011, in collaboration with KPLU, KCUR, KQED, KPCC, KUER, WUSF and others.

The make-up of each week will change depending on the topic, but for the most part it'll consist of a weekly webinar, staff conversations and weekly leadership check-ins. We’ll also have take away assignments for staff that will be critiqued. The curriculum is designed to be somewhat flexible for each group of stations. For example, if your stations needs a more advanced session we can provide that as a one-off training.

We also offer an optional one-day on-site visit in the months after the training, with either the training manager or editorial director. We’ll craft the day’s agenda with each station. However, stations are responsible for funding the trip. It’s not covered by the grant.
These are the objectives we’ve identified for the training.

  • Increase the engagement of audiences through digital content
  • Strengthen digital skills among staff
  • Improve the quality of digital content produced
  • Promote greater coordination between digital and broadcast

11-Week Intensive Digital News Training Dates:                                          

  • Leadership conference March 20-22, 2013 (hosted in Culver City at NPR West)
  • Leadership conference May 20-22, 2013 (hosted in Washington, D.C.)

Winter 2013 11-week training particpants: WXPN, North Country Public Radio, Aspen Public Radio, KBIA, KGOU, KMUW, Montana Public Radio, WJCT, WUNC, and WYPR 

Fall 2012 11-week training particpants: KERA/KXT, KUT, Vermont Public Radio, WABE, WBHM, WESA, WKAR, WLRN, WUWM, and WWNO

Spring 2012 11-week participants: KETR, KCUR, Delmarva Public Radio, WNIJ, WFPL, WFSU, KUNC, and WSKG