Knight News Challenge Entry Aims to Expand NPR Facebook Geotargeting Experiment

Mar 20, 2012

Following the success of an experiment in which we geotargeted local KPLU content on the NPR Facebook page, we have submitted a Knight Foundation News Challenge proposal for a tool that will enable us to expand the test.

We're calling it GeoGraph --  a newsroom tool to manage the pitch-to-publish process of geotargeting and measuring content on a large scale. In our initial experiment we worked with KPLU, but GeoGraph would allow us to expand to the larger public media ecosystem.

You can read more about the proposal here.