KPBS and KPCC Cover Wildfires, Valley Public Radio Covers Drought and KERA's New Series

May 22, 2014

In this month’s newsletter, check out KPBS and KPCC’s coverage of the San Diego County wildfires, see how Valley Public Radio engaged the public in its drought coverage, and learn about KERA’s new series The Broken Hip. Also, don’t miss the digital life of producer for On The Media. PJ Vogt. Sign up to learn about reddit and let us know what questions you have about all things digital in public radio. We have a new team email and, as always, enjoy hearing from you. Say hello to us at or send us a tweet at @nprds.    


Fire Season Comes Early in California
Southern Californians are used to wildfires and dry weather, but the fires in San Diego this month came early, leading to evacuations and closures. Fortunately for affected residents, KPBS and KPCC have seasoned reporters that are ready to provide information on multiple platforms. KPBS provided fire updates at regular intervals throughout their broadcasts and kept the digital audience up-to-date on Twitter and the web. KPBS saw a surge in search traffic from people searching for information online. Pasadena-based KPCC is further north from the San Diego fires but also saw a spike in search traffic. Earlier, KPCC invested in an embeddable fire tracker app that covers all major fires in California. Multiple embeds were featured throughout KPCC stories and the audience clicked in droves.

Valley Public Radio Explores California’s Drought
Voices of the Drought showcases the stories and people that the drought touches, from snow surveyors to farmers. See how this Central Valley station with a three-person newsroom decided to cover the drought story differently.  

KERA’s 7-Part Series on Falling
The Dallas station launched The Broken Hip, a series about those who fall and the people who take care of them. If you don’t have time for the full series, check out the interactive on prevention tips and a Twitter chat with caregivers. Another #TheBrokenHip Twitter chat is scheduled for June. 



Upcoming Webinar - May 30

Ever wonder how to run a reddit AMA (ask me anything)? Curious what a subreddit is and why it matters to you? Join us Friday, May 30 for a webinar with reddit’s Victoria Taylor on How Local Stations Can Use Reddit. We’ll talk about how station newsrooms can use redditt, best practices for AMAs and insider tips to navigate the reddit community. 

Sign up here:

We Can Answer That

Credit Tim O'Brien/Flickr/Creative Commons

We’re interested in your questions – anything from digital workflow to starting a podcast to managing interns. What questions do you have that you’d like answered? Submit your questions here and stay tuned for more on this in the next few months.