Last week was our monthly analytics webinar, where we gather together the top insights across the system on both audience and engagement.
As you might expect, election coverage was a big focus for the system this month, and we broke down audience consumption of election coverage, as well as its impact on retention rate. And the results are significant: politics and election coverage had more than double the one-week retention rate of the previous 12 weeks.
We also launched two big features to measure how well your content is resonating with your audience: podcast dashboards and weekly analytics.
Podcast dashboards will give you a view into consumption by program, available right from the on-demand tab in the Station Analytics System.
For all users with accounts in the Station Analytics System, you'll now also be getting a weekly high-level overview of key digital trends at your station. If you don't have a Station Analytics System account, be sure to sign-up yourself and station colleagues across membership, content and digital.
While this information is available for you anytime in the Station Analytics System, our monthly webinar is a great forum for us to share the impact of this information and how you might be able to implement it at your station going forward.