A Peek Inside Madhulika Sikka's Digital Life

Jun 24, 2013

Credit Kainaz Amaria

People involved in public media share how they wade through the digital news deluge. This month we spoke with Madhulika Sikka, executive editor for NPR News. Prior to joining NPR, Madhulika worked for World Monitor Television, CBS News, NBC News, and ABC News. She has received four Emmys, two DuPont awards, a Barone award, two Peabodys, three SAJA Awards, and a NABJ Award.

She took a moment to answer some questions. 

Three daily must-reads:
Not three, but one: Twitter. I am following a broad enough range I think that I can get a lot of news from my twitter feed first, before drilling down into individual news sources. Twitter acts like a table of contents for me.

Three Twitter accounts you’d pay to follow online:

  • @brainpicker (whimsical and charming) 
  • @nigella_lawson (I love her recipe of the day) 
  • @rajunarisetti (a friend and fellow journalist,) in charge of digital things at Newscorp. He keeps on top of all things digital and links to really interesting stuff that I don’t think I would find myself  

Three guilty pleasures online:

I don’t think I have three actually, so here are two: 

  • I don’t know if I would call food a guilty pleasure but of course, the NPR Food blog: The Salt. I’m a bit of a foodie so there is always something there for me. 
  • Daily Mail online – a definite guilty pleasure, with those giant photographs!

First thing you check in the morning:

Twitter

Last thing you check at night:

Actually a book printed on paper! It helps me to wind down.

Favorite news consumption time saver:
Twitter

Go-to local news source:
WAMU, Washington Post

Your most used mobile reporting tool or app:

I don’t do much in the field reporting anymore, but my most used app is, of course, the NPR app

Words of wisdom for stations as they go forward with their digital efforts:

Times are a changin’. Think about your own consumption of news, information, culture and entertainment. You go to different platforms for different things and you want to do things on your own terms. Remember that as you think about our audience, they are the same. I do not believe in platform agnosticism but platform appropriateness. Different tools for different things.  Embrace it. How lucky are we to live in a time where we have so many options?