On our November Station Analytics Insights webinar we presented some data about the tremendous audience growth coming from social media. If you have ever wondered how much of your social traffic is Facebook or whether to be concerned with Reddit we' shared some answers about where the audience is really coming from. Perhaps you wonder if social media is the best platform for reaching new audience, then you'll want to set aside 15 minutes to watch the video. Once you've watched - join the conversation by tweeting your thoughts using #PubMetrics.
Social media's tremendous growth drives reading on NPR member station sites
By Michelle Bellettiere • Dec 30, 2013