Station Spotlight on WABE and Training Updates

May 23, 2013

Ahh May, the month of mothers, flowers, World Press Freedom, the Kentucky Derby and… of course news training. We love hearing about your adventures in digital storytelling. Since sharing is caring, send us an email about your endeavors, and we may feature you in a future newsletter.

Dennis O’Hayer Tries Comedy
Credit YouTube.com/WABEnews

STATION SPOTLIGHT
WABE latest pledge drive resulted in 15,393 pledges and $2 million. The results weren’t a coincidence – WABE’s staff tried some new things and had a smart plan to get their listeners and readers pledging away. After noting their huge success, we asked Jason Parker, WABE digital strategist, how it all happened. Here are five (ok six) lessons Jason shared.

1. Get digital involved from the beginning - “It’s hard to be part of a conversation if you’re not in the room,” Jason said. Get everyone together, and good things will happen.

2. Don’t let perfect be the enemy of the good - WABE wanted to try something out of its comfort zone -- video. So they developed a simple rule: “Doing what you can, with what you have, and where you are.”

3. Have some fun - WABE wanted to show the station’s sense of humor and to connect with their community.

4. Planning counts - The videos:

were part of an overall station strategy that involved departments working together on a clear plan.

5. You can’t just “put it on the web” - Doing digital well takes time and resources.

BONUS: Don’t forget to say thank you to your community for pledging!

Read more about what WABE did. 

TRAINING UPDATES
This week we welcome Boise State Public Radio, KUNM, Northwest Public Radio, WEKU, WFDD, WFIU, WFYI, WNPR, Wisconsin Public Radio and West Virginia Public Broadcasting to our new building for the fifth round of the Knight Leadership Conference. These 10 stations will spend three days working on crafting digital strategies for their stations with the help of NPR leadership and the Digital Services Editorial Team.

As we welcome these stations into our lives, we finish our 11-week training with Colorado Public Radio, Houston Public Media, KCRW, KUSP, Marfa Public Radio, Nashville Public Radio, NET News, New Orleans Public Radio, WCAI and WKSU. These 10 stations have spent 11 weeks in digital news training covering analytics and user behavior, web writing, aggregation, photography, social media and more. We look forward to watching their progress going forward.

WEBINARS

This month, we offered a webinar series on Beyond the Newsroom: Harnessing Your Community featuring:

We also launched our series on Exploring Arts and Culture Through Digital Storytelling which included webinars on: