Training on Demand: Building Digital News Capacity (part 3 of 3) [VIDEO]

Jan 28, 2014

Hello! We're pleased to share with you the last set of webinars in our three-part series on building digital news capacity. The series are based on our 11-week Knight training for stations.

The first series laid the foundation for building digital capacity in your newsroom and for crafting stories that will resonate with and engage your audience. The second installment built on that foundation by exploring workflow, photography and aggregation. And now, the last in our three-part series addresses how to engage and connect with your audience. 

We’ve repackaged each webinar from the 11-week training by timestamping key takeaways as a way to make them easier to navigate and digest. While they build upon each other, and are intended to be consumed sequentially, you can pick and choose which topics you wish to explore and progress at your own pace.If you have any questions or comments or would like feedback on any of the optional “homework” assignments—please reach out at ds-editorial@npr.org.

How to Make the Most of Your Station's Facebook Page

Credit facebook
Air Date: July 10, 2013
Digital News Trainer: Teresa Gorman
Time Commitment: 56:39 minutes
Watch the webinar: here

You should watch this webinar if: you want to better understand how to maximize your station's impact on Facebook

Summary: Want more people to like, share, comment on and click through your station's Facebook page? This webinar provides practical tactics you can take to make your Facebook page more effective. 

Mining Social Media for Story Ideas

Credit MDGovpics [CC-BY])
Air Date: July 17, 2013
Digital News Trainers: Eric Athas & Teresa Gorman
Time Commitment: 44:47 minutes
Watch the webinar: here

You should watch this webinar if: you want to put social media and your community to work for you to find story ideas.

Summary: Utilize your social media community on Facebook, Twitter, YouTube and Reddit to find sources and story ideas for on-air and online. 

Nine Types of Stories That Foster Engagement

Credit Russ Gossett
Air Date: July 24, 2013
Digital News Trainers: Eric Athas & Teresa Gorman
Time Commitment: 48:56 minutes
Watch the webinar: here

You should watch this webinar if: you want to understand what types of local content promote the most sharing and engagement online.

Summary: What types of local content do people share online and on social media? Learn about the different types and tactics for creating engaging content that your audience will share.

These sessions were created in the Summer of 2013. Any changes to best practices will be noted in the text.