WXPN's Sense of Place, On-Site Training at KCUR & Upcoming Webinars

Nov 20, 2013

Greetings! As we get ready for the upcoming holiday season, we would love to hear what tasty treats you are baking up at your stations. Email us to let us know. 

This month we launched our next round of weekly webinars on a range of topics including Reddit, news apps, and social media. Bruce Warren shares his love of cover songs gone bad and WXPN highlights different cities in their quarterly series, Sense of Place.

STATION SPOTLIGHT
WXPN’s World Cafe brings communities and cultures together through its eclectic playlists and brings musicians into their studio for an inside look at music making through performances and interviews.

But it also goes beyond the music to examine how cities create an artistic identity. The project is called “Sense of Place” and it’s heavy with digital components—video, sound, images—highlighting the scenes in numerous cities. Last month, they documented their journey to Toronto on Tumblr and posted frequently to Instagram. The audience saw a real-time documentary of how David Dye and the team explored a new place, and they invited the community into the storytelling experience. Next up in the series: Pittsburg.

TRAINING UPDATE

Local Stories Project 

Credit Dave77459/Flickr/Creative Commons

Eleven stations have joined the Local Stories Project: KERA, KPBS, MPR’s The Current, VPR, West Virginia Public Broadcasting, WGBH, WJCT, WNPR, WOSU, WPLN, and WUWM. The Local Stories Project is a collaboration between NPR Digital Services and member stations to curate the most shareable station stories and distribute them through the NPR Facebook page. This project began two years ago and now includes 33 stations 28 cities.

On-site Training at KCUR

Kim Perry and Eric Athas visited KCUR in Kansas City, Mo. for a week of training. They worked with the newsroom on headline writing, social media, and content planning. Throughout the week, reporters, producers, hosts, and others came up with ways to frame radio stories differently for the digital audience.

UPCOMING WEBINARS

Making the Most of Your Audio in the Mobile Age 
Thursday, Dec. 5 | 1:00-2:00pm ET
Sign up here

Marketplace Digital Director Matt Berger will talk about the audio strategy he developed for Marketplace, and offer ideas for stations looking to make the most of their core competency in the mobile age. He'll also discuss how newsroom workflows need to adapt to the new environment.

How to Grow an Audience on Social Media From Scratch
Wednesday, Dec. 11 |2:00 – 3:00 PM ET
Sign up here

Growing an audience online and on social media isn’t easy, but there are certain strategies that do work. NPR Digital Journalist Kat Chow will share how the @NPRCodeSwitch Twitter account went from 0 to 15,000 in eight months. Chow will also talk about @todayin1963, which is tweeting events in 1963 as they happened.

In case you missed it…
How to Make 'Serious' Stories Shareable on Social Media
Why You Should Be On Reddit (like these stations)