Analytics Knowledge Base

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Station Analytics System

What is SAS?

SAS is the Station Analytics System - it's comprised of two main parts: the Tag Management System (TMS), which generates a custom analytics tag for all your pages, and dashboards showing your station's site and stream metrics.

How do I get started?

  1. Create a login to the Station Analytics System, and activate it as soon as possible.
  2. Create a list of all sites and sub-domains that you would like to track, including parts of your site(s) powered by third-party vendors.
  3. Gather your Google Analytics UA numbers and a plan for how you want to track --think about if you want an all in one roll-up account? Individual accounts for each site? A new UA number or the one with all of your history.
  4. Gather information about your site --call letters, format, TSR, Cume, AQH, metro population, metro rank, DMA rank (If you don't have all of this, that's OK, you can always add it later.)
  5. Read the Six-Steps to SAS blog post here: Six Steps to Site Tagging

If you run into trouble, email us at and we can help with your specific situation.

What is TMS?

TMS or Tag Management System generates the code (or tag) that you put on your web pages to ensure they are measured. Based on the information you enter about your stations and all your sites, the TMS creates the tag and also enables you to make changes to it later (for example, if you add a new site). This tag feeds data to Google Analytics as well as to the dashboards in the Station Analytics System (SAS). It also allows for easy expansion to include additional tags for additional service.

What if I didn't receive my activation code?

Wait 24 hours, and check your spam folder, if there's no sign of your activation send a note and we can resend it to you.

What if I forgot my password?

You can use the password reset process in SAS or your station support manager can You should receive an email with instructions within a few minutes.

My account has not been approved “ when will this happen?

You account is usually approved within 24-48 hours after your create or choose your station. The approval process is meant to ensure that only the appropriate people have access to your station data, therefore we must confirm that you should have access to the station that you have selected. Usually this can be done by comparing your email address to the station name. If you have used a Gmail account or other email provider it may take longer to confirm.

Where will I get my data?

You will continue to be able to get your data from Google Analytics. The tag our system generates sends data to Google Analytics and you will continue to see your data in your Google account. If you do not see data in GA after you change your tag we will need to revisit the set-up. You will also see data from Google Analytics in the SAS dashboards.

Can I use this tag with my current tag?

Yes but if you use both tags you should not send data to the same account (UA) number. If you enter the same account number, this will result in double counting of data.

How do I replace my existing tag?

  1. On your site, find the tag that contains ""
  2. Select all of the text starting with "<script>" and ending with "</script>".
  3. Delete all of this text.
  4. Copy the tag from the "get code" tab in SAS ( and paste this code into your site header just before the "" tag.

Can you/I put this code on my Core Publisher site?

All Core Publisher sites have transitioned to the new TMS code. Any customization needed should be made through the SAS website. We have implemented the base code for you. But if you have any web pages outside of Core Publisher, you'll need to put the tag on those pages.

What is this UA number that I don't recognize?

As part of the Core Publisher set up we create an account for your site. This is used to provide some of the data that you see in the CP dashboard and also provides that data that powers the "Most Active Stories" block. Please do not alter or remove this tracking code.

What if I see UA numbers for other accounts?

You need to assign a tracker. The system does not know which one belongs to you. Please only use the one that is yours. If you do not see your account in the list, please use the "create a tracker" option to add your UA to the system.

What's the difference between a domain and a sub-domain?

A domain is the top level of a website, found right before the ending suffix. is a domain. A sub-domain for would be For tracking and measurement, only event content should be placed on that sub-domain.

Google Analytics

How do I find my GA account number(s)? Where do I find it?

If you are already using Google Analytics you can login here and use the admin screen to locate the web property for your site. The id, starting with "UA-" can be found here or on the home screen.

I received an alert from Google that says I have a lot of self-referrals. What does that mean?

For Core Publisher stations, self-referrals are caused by redirects from your mobile site sending users to your desktop site.

I have a Google Analytics training question

Unfortunately we do not provide one-on-one training for Google Analytics, but here is some information about training resources directly from Google.

Additional Google Analytics How-Tos

Updates & Best Practices from NPR DS

How to Create Goals

Setting up E-Commerce Tracking for Pledge

Webcast Metrics

Webcast metrics is measurement of your station's streams, provided by a third-party vendor call Triton Digital. It is sometimes referred to as WCM. You can see reports on your streaming metrics using the SAS dashboards or the dashboards that Triton provides.

Learn how to get started

Webcast Metrics FAQ

Why can't I see my streaming stats in the SAS Dashboards or why have my streaming stats suddenly dropped to zero?

Triton may not be able to access your log files, possibly because you changed where they were being posted, or due to a change at your CDN. Submit a ticket for additional help.


Chartbeat is a real-time dashboard showing who's on your site right now and what content they're looking at. It's addictive and easy to use for getting minute-by-minute insights.

How do I sign up for Chartbeat?

If you're using Core Publisher, we may have already enabled that for you! If not, your Station Support Manager can take care of that for you. If you're not on Core Publisher or you have other sites, you'll need to add a little bit of code to your site. Let us know at so we can provide the code and activate the dashboard.

How do I get a Chartbeat login?

To request a Chartbeat login for your station please contact your Station Support Manager. For ease of administration, we ask that each station use a common login for Chartbeat, typically something like or

Where do I find my Chartbeat data?

Your url for Chartbeat will look a lot like the one below, but instead of enter your station's website domain.