Analytics

Setting up E-Commerce Tracking for Pledge

Oct 31, 2013

There are two parts to turning on E-Commerce Tracking:

#1 - Add Code to Your Pledge Form:

Special Google Analytics code needs to be added to your pledge confirmation page. The specifics of what code needs to be added depends on your pledge form and how it is coded, but in most cases it will capture information on what the transaction is, and how much money it represents, and send that information to your Google Analytics account.

via flickr/writetoreply (CC-BY)

We're working on a broader best practices document to outline methods for engaging the newsroom in analytics. For now, though, here's a way to start the conversation. No metric is a one size fits all. But there are two high level questions that should form the basis for any benchmark. Those are:

Is my audience growing?
And
Is my audience engaged?

The following updates were made to Core Publisher this week:

Station Analytics System

Core Publisher stations are now ready to move over to SAS tracking. We will be moving stations to SAS tracking over the next few days. Along with this comes some additional data in Google Analytics, namely author, tag, and keyword popularity. And much more to come. Stay tuned.

Here are some frequently asked questions around the Station Analytics System (SAS):


Q: What is SAS?
A: SAS is the Station Analytics System –it’s comprised of two main parts: the Tag Management System (TMS), which generates a custom analytics tag for all your pages, and dashboards showing your station’s site and stream metrics.

Six Steps to Site Tagging in the New Station Analytics System

May 6, 2013

Having trouble getting setup in the Station Analytics System?  Not sure what you need in order to get started?  Follow the steps below to get your station up and running on the new system and start benefiting from the new tracking tag today! 

Creating a Login at analytics.nprstations.org :

Metrics Spotlight: What is keyword “(Not Provided)”?

Apr 23, 2013
Confused Stormtrooper
DoodleDeMoon / flickr

You may have noticed something cryptic in your keywords reporting - "(not provided)".  This item has been creeping up in the ranks for many sites and is now in the top slot for many of our stations.  Wondering what this is and what you can do about it?  Well, here's some background:  The keywords that visitors typed into search engine are usually added to the referring url so that they can be captured by Google Analytics for search engine referrals.

Why Reporters Need to Understand Analytics [VIDEO]

Apr 16, 2013
NPR DS

Knowledge is power. A cliche, yes, but it's something that many digital newsrooms forget about when it comes to studying analytics. Or maybe they're selectively ignoring the numbers. Is it because the audience might be too small? Or that story they invested huge resources in is only managing a few retweets and likes on Facebook?

Why Reporters Need to Understand Analytics

Apr 8, 2013
Gabe Bullard

Knowledge is power. A cliche, yes, but it's something that many digital newsrooms forget about when it comes to studying analytics. Or maybe they're selectively ignoring the numbers. Is it because the audience might be too small? Or that story they invested huge resources in is only managing a few retweets and likes on Facebook?

NPR is undergoing a Webcast Metrics measurement project in order to move to a common system for measuring the larger digital audience. NPR Digital Services is facilitating this project by working with stations on setting up measurement accounts for all NPR Member Stations. Triton Digital was chosen as our vendor and partner in this process.

Great tips on how to set up your Google Analytics account

Feb 28, 2013

Getting started with Google Analytics is pretty simple, but maintaining accurate reporting can get complicated. Using the Station Analytics System can help you tackle tagging issues but this has some great tips on setting up profiles and filters that will keep your data clean and accurate.

Sign up for Webcast Metrics

Feb 26, 2013

With mobile and desktop streaming on the rise, it’s essential to know how many people are listening to support your revenue and audience goals.

 To initiate set up your stream measurement, please send an email to your streaming vendor to authorize NPR DS and Triton Media access to your log files.  Plus, request the access details to expedite the setup. Below is a list of what you will need your CDN to provide for us to complete the set up:

Free Google Analytics Training Available On Demand

Nov 16, 2012

Looking for some basic training about the metrics available in Google Analytics? Wondering which report will help you to find the answers that you need? Hoping to find help on how to customize your tracking? Find all of that and more in a series of video tutorials available directly from Google. I highly recommend that Station staff who are working with or interested in GA complete "First Steps", "Interpreting Reports", and "Fundamentals." Broken up in to short videos that cover specific topics these training resources will make you a Google expert in no time (or under 2 1/2 hours).

Unveiling the Station Analytics System

Oct 26, 2012

 

We're excited to announce the launch of a new Digital Services offering: Station Analytics. Its purpose is to provide stations the best business intelligence on your site and your streams, so you can measure your digital performance, benchmark your progress against other stations, and discover insights that support your decision making for all things digital.

 

The Station Analytics system provides:

Wonder how GA real-time metrics are different from Chartbeat?

Oct 25, 2012

From time to time I've gotten questions about why stations would need Chartbeat now that there are "real-time" stats in Google Analytics. Here's a link to an infographic where Chartbeat does a great job of answering that question and making it clear why you need both.

Dark Social Rises?

Oct 19, 2012

This is an interesting take on how our social metrics may be failing us, by undercounting the sharing that happens outside of social media. Still, I wouldn't start assuming that all of your direct traffic is actually "Dark Social" until you take a look at your campaign tracking strategy; it could be your email newsletter or your RSS feed that's sending this "direct" traffic... or it might actually be Aunt Marge sending you a link.

Frequently Asked Questions: Chartbeat

Sep 10, 2012

What reporting does the Station Analytics Service include?

Our Analytics Service provides the business intelligence you need to answer key questions. There are three components to the service; all provided under your DS fees:

Webcast Metrics

Chartbeat

Website Reporting

Learn more about the station analytics service.

What are the benefits of Chartbeat?

NPR Stations Emerge in Top 20 List of Streamers

Jul 31, 2012

We've always known that public radio is a force to be reckoned with over the airwaves. Now it's becoming clear to everyone that we are a major player in online streaming as well.

Every month, Triton Digital releases its Top 20 Ranker, which is an MRC-accredited list of the top-performing Internet audio stations and networks in the US as measured by its webcast metrics service. We're happy to announce that NPR member stations appear as #19 for June, with over 7,000 average active sessions across 88 stations being tracked. (View the entire list.) This is a big deal, because the Triton Top 20 Ranker is like the New York Times Best Seller List of Internet audio.

Flickr: 401K

I'm guessing that headline got your attention. Many stations have an informational web page that explains all the ways people can support your station. Our testing shows that you'll bring in more revenue during pledge drives if you skip over this support landing page and send users directly to the pledge form. And we have the data to show it.

The idea for this particular test came out of a proven rule of thumb from the for-profit world: If you're trying to get users to give you money, fewer steps in the process translates into a higher conversion rate. The fewer pages in the funnel, the more people end up finishing.

We wanted real data on whether this truth applies to our online pledge funnels as well. So we ran an A/B test to find out.

Chartbeat

We're very happy to announce that stations using our Analytics Service now have access to the powerful Chartbeat and Google Analytics Premium at no extra cost.

Chartbeat's real-time dashboard

If you haven't used Chartbeat yet, you're going to love it. Here's what Nathan Bernier at KUTNews.org says about it:

“After spending years working in radio where the only real audience feedback we would get is a ratings book every three months, Chartbeat has given us a fresh insight on how our audience reacts to the news on a story-by-story basis. And it does it in real time.”

Metrics Spotlight: Why You Should Ignore Time Spent on Site

Apr 24, 2012

Metrics Spotlight is our new series that will help you understand the important numbers behind successful digital measurement strategies.

Hi there, I was just thinking about another interesting web metric that I want to talk to you about – "time spent on page."  Do you have a moment? Not yet?  That's ok, Just leave this page open and I'll wait for you.  

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