Analytics Updates

In late 2013 Google Analytics added demographic information to its capabilities, allowing reports to be viewed and segmented by user characteristics like age and gender.  This information comes through the use of Google's ad network tagging and it determined using a combination of estimates based online behavioral data or Google+ information when it is available.  The results can be informative but are also limited.  

The Station Analytics System adds a number of benefits over the standard Google Analytics tag. One of these is the creation of a number of custom variables design to track common elements of articles.  You can now summarize pageviews and visits by Author, Keywords, Source Organization or Program. In this video you can learn how to create custom reports that use these customized fields to track station specific data.  If you don't have time for the video you can download templates for some of the custom variables from the table below.

Have you been seeing messages in your Google Analytics account pushing you to upgrade to Universal Analytics? If you haven't, then you probably aren't looking at your reports enough.  If you have, you can go ahead and ignore them for now.

The most basic reason for you to ignore these is that if you are using the Station Analytics System (SAS) tag won't be supporting Universal Analytics anytime soon. Here's why we've decided to wait:  

On our December Station Analytics Insights webinar we presented some data about the tremendous audience growth coming from mobile devices.  If you have ever wondered how mobile users get to your site or what the best platform is for growing new audience, then you'll want to set aside 10 minutes to watch the video.  Once you've watched  - join the conversation by tweeting your thoughts using #PubMetrics

This week we launched an improvement to the response time for "Stations like Me" comparisons in the Station Analytics System.  Since the system launched with our 1.0 release we have been troubled by the slow response time in the dashboards.  Our team was able to reduce the amount of time by more than 75% resulting in a much better experience for our stations.

The Era of Digital Transformation is upon us. Listening is moving online, and more and more of our audience connects with us through computers, tablets, and phones instead of radio. One of the great things about digital is that we have so much more data at our fingertips than ever before. We can measure every listening moment, every story read, every link clicked, every point of interaction.

At last count we have over 150 stations using the NPR Digital Services Station Analytics System.  These stations are taking advantage of a customized tag that includes Google Analytics tracking and Chartbeat, as well as the ability to easily add event and custom variable tracking.  They also have access to dashboards that pull data from multiple sources - including Google Analytics and Triton Webcast Metrics.  If you haven't yet signed to use our custom Tag Management and Dashboarding system here are some great resources to help you get started.

We're excited to announce the launch of new digital metrics dashboards for stations, with critical data on your site and your streams. Station Analytics presents key metrics on your station's audience growth and engagement - plus the ability to compare your numbers to other stations like you.

Here are some frequently asked questions around the Station Analytics System (SAS):


Q: What is SAS?
A: SAS is the Station Analytics System –it’s comprised of two main parts: the Tag Management System (TMS), which generates a custom analytics tag for all your pages, and dashboards showing your station’s site and stream metrics.

NPR is undergoing a Webcast Metrics measurement project in order to move to a common system for measuring the larger digital audience. NPR Digital Services is facilitating this project by working with stations on setting up measurement accounts for all NPR Member Stations. Triton Digital was chosen as our vendor and partner in this process.

Getting started with Google Analytics is pretty simple, but maintaining accurate reporting can get complicated. Using the Station Analytics System can help you tackle tagging issues but this has some great tips on setting up profiles and filters that will keep your data clean and accurate.

 

We're excited to announce the launch of a new Digital Services offering: Station Analytics. Its purpose is to provide stations the best business intelligence on your site and your streams, so you can measure your digital performance, benchmark your progress against other stations, and discover insights that support your decision making for all things digital.

 

The Station Analytics system provides:

When Digital Services embarked on our quest to create a mobile web experience for stations, we had a simple theory: If we optimize the user experience for small screens by focusing on what our mobile audience needs most, we should see mobile engagement increase. (Read about why we focused on mobile web.)

With a few dozen stations now using our new mobile web product, the initial results are in: Engagement with stories is up and the amount of listening is skyrocketing.

Streaming via the mobile site has more than tripled. That's the biggest headline when we look at data from 20 of the stations that have been using the new mobile web experience.

Please join NPR Digital Services' Steve Mulder and Michelle Bellettiere on October 25 at 3 p.m. ET., as they introduce you to our new system that will provide better tagging and measurement across sites and streams. We recommend this session to anyone who supports or manages your station's digital presence.

On Tuesday the team here at Digital Services started rolling out an analytics dashboard for Core Publisher. There's a lot of data displayed (beautifully displayed, we should say) and we're going to take a minute to explain why we chose these numbers and how they can help you in your day-to-day editorial process.

A Two-way Street

What reporting does the Station Analytics Service include?

Our Analytics Service provides the business intelligence you need to answer key questions. There are three components to the service; all provided under your DS fees:

Webcast Metrics

Chartbeat

Website Reporting

Learn more about the station analytics service.

What are the benefits of Chartbeat?

What reporting does the Station Analytics Service include?

Our Analytics Service provides the business intelligence you need to answer key questions. There are three components to the service; all provided under your DS fees:

Webcast Metrics

Chartbeat

Website Reporting

 

Learn more about the station analytics service.

How do I sign up for Website Reporting?

We've always known that public radio is a force to be reckoned with over the airwaves. Now it's becoming clear to everyone that we are a major player in online streaming as well.

Every month, Triton Digital releases its Top 20 Ranker, which is an MRC-accredited list of the top-performing Internet audio stations and networks in the US as measured by its webcast metrics service. We're happy to announce that NPR member stations appear as #19 for June, with over 7,000 average active sessions across 88 stations being tracked. (View the entire list.) This is a big deal, because the Triton Top 20 Ranker is like the New York Times Best Seller List of Internet audio.

Join Michelle Bellettiere on July 26th at 3 p.m. ET for an informative training session to deepen your knowledge of Google Analytics. We all recognize how important it is to understand what your audience is doing in the digital spaces; and learning to correctly interpret the data is a key to your digital success.


We all want our stations to become as powerful online as they are on air. The hard part is figuring out how - and being able to measure progress. That's where business intelligence comes in.

What do I mean by business intelligence? In a nutshell, it's data and insights that help you answer key questions:

  • Who exactly is my digital audience?
  • What do they want?
  • What are they doing online?
  • Is my audience growing and engaged with my content?
  • What's working (or not working) online?

DATE CHANGE! Due to a death in the family, we must postpone the June 14, 2012 webinar. Join us on Thursday, June 28 at 2 p.m. ET for a webinar tour through everything that Digital Services offers to stations around business intelligence

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