We know that strong digital strategies rely on sustained user engagement. We also know that promoting and exploring user engagement is a topic that's always on your minds, as it is ours. User engagement means not only pages per visitor, but measuring how that visitor interacts and engages with the story.
One way this intersects with broader distribution of stories is via social sharing. After researching and exploring how to promote social sharing, we've developed new social buttons on post pages that we hope will encourage visitors to your stories to share them with friends.