Tags are important for adding visibility to your content with your audience and search engines. They can also be used incorrectly and exclude important stories. Too many tags can create eyesores and a loss of focus.
Michigan Radio has developed a way to manage tags and streamline the process for their reporters. Senior producer Mark Brush created an in-house guideline that could be applicable to many stations. He's been kind enough to share it with us.
How to add tags to a post
Tags help us create and point to a collections of stories, and they also help someone else find a collection of stories on the website.
When someone clicks on the "Mitt Romney" tag, for example, they are saying to themselves, “I want to see all the stories Michigan Radio has done on Mitt Romney."
So it's important for us to try to have consistent tags for the stories we post. We want to thread all of the relevant stories to that tag.
If you have multiple tags for the same topic (i.e., "Romney" or "Gov. Romney," instead of sticking with “Mitt Romney”), the reader will miss important stories.