Geotargeting

Experiment Geotargets Member Station Headlines on NPR.org Home Page

Mar 20, 2012

If you visit NPR.org today you might notice something different -- local news headlines on the home page. What you are seeing is an experiment that aims to build awareness of Member station's local news efforts through the placement of localized headlines on NPR.org and through engagement with Facebook. The test launched this morning and will run over the next four weeks.