Google Analytics

There's a lot of good stuff coming from the Station Analytics System these days, so if you haven't yet signed up you can read more about it, but I know you're going to like this new batch of enhancements that are rolling out this week.  In addition to launching dashboards, we are supercharging the data that is in your Premium Google Analytics account by taking advantage of Custom Variables.

Having trouble getting setup in the Station Analytics System?  Not sure what you need in order to get started?  Follow the steps below to get your station up and running on the new system and start benefiting from the new tracking tag today! 

Creating a Login at analytics.nprstations.org :

Getting started with Google Analytics is pretty simple, but maintaining accurate reporting can get complicated. Using the Station Analytics System can help you tackle tagging issues but this has some great tips on setting up profiles and filters that will keep your data clean and accurate.

With mobile and desktop streaming on the rise, it’s essential to know how many people are listening to support your revenue and audience goals.

 To initiate set up your stream measurement, please send an email to your streaming vendor to authorize NPR DS and Triton Media access to your log files.  Plus, request the access details to expedite the setup. Below is a list of what you will need your CDN to provide for us to complete the set up:

Chartbeat

We're very happy to announce that stations using our Analytics Service now have access to the powerful Chartbeat and Google Analytics Premium at no extra cost.

Chartbeat's real-time dashboard

If you haven't used Chartbeat yet, you're going to love it. Here's what Nathan Bernier at KUTNews.org says about it:

“After spending years working in radio where the only real audience feedback we would get is a ratings book every three months, Chartbeat has given us a fresh insight on how our audience reacts to the news on a story-by-story basis. And it does it in real time.”

Metrics Spotlight is our new series that will help you understand the important numbers behind successful digital measurement strategies.

Hi there, I was just thinking about another interesting web metric that I want to talk to you about – "time spent on page."  Do you have a moment? Not yet?  That's ok, Just leave this page open and I'll wait for you.  

Are you interested in getting started with Google Analytics, but not sure where to begin?  Using GA, but still have questions about your implementation?  Well, you aren’t alone.  In our recent webinar we covered everything from how to set up your account to how to start customizing with advanced tracking.   

The detailed 1 hour presentation includes:

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