Intros

What NPR One can teach us about radio intros

May 20, 2015

On May 14, Sara Sarasohn (NPR One’s Managing Director) and I held a webinar to share findings from a recent exercise. The NPR One team identified intros that performed well on the app (meaning, people skipped them less often). Then, Sara and I took a close look/listen, in search of patterns. We have both edited NPR newsmagazines (and Sara was also an Arts desk editor), so we leaned on that prior editorial experience to come up with our findings.