KUT

Happy summer! We have a lot to share with you this month including great advice from KERA Digital News Editor Eric Aasen, highlights from recent visits to KNAU, KAZU and Michigan Radio, and stories out of KUT and WESA. Do you have a story we should spotlight next month? Let us know by emailing us at coaching@npr.org. Or just email to say hi, we like that a lot, too.

In this month’s newsletter, you’ll hear about how Michigan Radio maintains an active and engaging Facebook page, highlights from station projects from our final Knight Foundation conference and take a peek into WNPR Executive Producer Catie Talarski's digital life. Whose digital life do you want to hear from next? Email kpodbielski@npr.org with suggestions 

Six Questions About Tumblr, Answered by Tumblr

Apr 18, 2014
Background image provided by Jolie Ngo, 36x48.tumblr.com

When I think about which of the many social media platforms are tailor made for radio, Tumblr is the first to come to mind. In terms of ease of use, formatting, and even content, Tumblr can be just right for the time-crunched public radio reporter, producer, or for special projects.

I am sure there are Tumblr doubters out there, but like all tools, the power is in how and why you use it.

To help answer some questions we had about using Tumblr,  I spoke with Danielle Strle, Tumblr's Director of Product for Community & Content. I asked her to shed some light on some common questions we hear about Tumblr: 

KCRW Uses Tumblr to Take on South by Southwest

Mar 13, 2014
Emily Alfin Johnson/NPR

Last weekend, tens of thousands descended upon Austin, Texas for the start of the 2014 South by Southwest Festival. The nine day event, which continues through March 16, is a huge operation. It features musical performances at more than 100 venues, highly anticipated TV and movie premieres and even an interview with NSA leaker, Edward Snowden

The days may be slowing down with the onset of summer, but news training is in full swing. Last month, we ended our fourth round of Knight training at the same time as we started our fifth; We conducted on-site training with KUT in Austin, and expanded our Local Stories Project.

Have a news training success story you want to share? We would love to brag for you. Send us an email to let us know.

Check out this beautifully shot interview at KUTNews.org.

I see all the makings of a traditional public radio two-way in this video because of the Q&A format, the thoughtfulness of the content and the ability to hear the subject speak in his own words. Beyond that, the interview stands out for several reasons: 

The subject is the focus. There is no host or reporter injecting himself into the conversation. For me, not having an intermediary creates a more intimate experience between me and the subject.

7 Steps to Relevance in Digital Journalism

Jan 26, 2012

Nathan Bernier is a radio reporter and lead blogger for KUTNews.org, the station’s news blog, which is operated by the news staff. This interview was conducted and condensed by Ki-Min Sung. 

1. Use analytics.

Analytics will not ruin your news. You will not write about Justin Beiber or iPad 2 stories because you’re not stupid. I was concerned that introducing analytics would create a race to the bottom, but I think it better informs your editorial decisions. Ultimately, you ignore analytics at your peril.

That said, I don’t think more page views necessarily means a better site. The quality of the interaction matters a lot. Page views are just one measure of success.But you do have a responsibility to your audience to know if they like your stuff.