When we see "Live Blogging" on a page we're conditioned as news consumers to automatically think "breaking news" or "big story." (We've become Pavlov's news dogs.) Live blogging is a technique that has proven to be effective at delivering content the way our audience wants it--quickly and with multiple dimensions. As a newsroom, though, the prospect of live online coverage of an event can seem daunting. Fear not, we'll walk through how, when and why to live blog so that it can become a part of your coverage arsenal.
But first, let's define it.