Melody Kramer

On Point, Facebook

This is NPR has a post about the secret sauce that makes a great call-in radio show, based on best practices at NPR’s Talk of the Nation, WBUR’s On Point, and NHPR’s The Exchange. Among the ingredients:

A Peek Inside Melody Kramer's Digital Life

Sep 14, 2012
Sam Briger/Fresh Air

As part of our new monthly newsletter, we'll talk with people involved in public media about how they wade through the digital news deluge.

This month we spoke with Melody Kramer.  Mel recently left WHYY’s Fresh Air, where she was the associate producer for online media, to pursue a medical degree at Temple University School of Medicine. If her name sounds familiar, we’re not surprised. Kramer’s online prowess has been featured in Nieman Journalism Lab. She also led a social media webinar for Digital Services, which we recommend you watch here. She kindly answered our questions before getting lost to the world of studying and classes.

Mont Saint Michel
LoboStudio Hamburg

Remember scarcity? I mean, surplus is great, but it was so much easier back in 1992. Radio stations had lots of media competitors but there was only one platform to worry about: radio.

The internet and technological change has blown up all that. Radio stations are still on radio, but they can also be on Facebook, twitter, Google+ (heard of it?), on a website or a blog. That’s great but so can everyone else.

Your Peanut Butter is in My Chocolate

Fresh Air Associate Producer Melody Kramer presented to member stations as part of NPR Digital Services Knight Foundation training

Below are the following: Melody's slides, a video recording of the presentation and a Storify of the live tweets.

How Stations Can Use Social Media [VIDEO]

May 10, 2012

Our weekly webinar series continues over the next three weeks with social media. We will cover tactics for building your online community, making your content more shareable and using Facebook Subscribe for reporting. We will also have Fresh Air's Melody Kramer guest presenting during our third week.

(Editor's note: These webinars have concluded, please find links to the recordings below.  Updated June 2012)