NPR.org

New NPR.org Homepage (& Auto-Localization)

Aug 20, 2013

This week we launched the new, responsively redesigned homepage for NPR.org.  Our goal: increase audience engagement (pages per session, unique users), create a cohesive experience across platforms, improve local / national connection, and improve listening engagement.  

Lots of Buzz Around NPR's Local Partnerships

Mar 23, 2012

A piece by Harvard's Nieman Journalism Lab highlights how NPR Digital Services and NPR.org are experimenting through partnerships with member stations. The story references two recent projects -- our experiment with KPLU to geotarget content on NPR's Facebook page and a new test that displays local headlines of 13 member stations on the NPR.org home page.

Experiment Geotargets Member Station Headlines on NPR.org Home Page

Mar 20, 2012

If you visit NPR.org today you might notice something different -- local news headlines on the home page. What you are seeing is an experiment that aims to build awareness of Member station's local news efforts through the placement of localized headlines on NPR.org and through engagement with Facebook. The test launched this morning and will run over the next four weeks.