Shareability

UPDATE: April, 2014

This webinar is out-of date. Refer to Facebook's media guides for the most updated best practices for getting started on Facebook.   

Refer to Twitter's news guides for the most updated best practices for getting started on Twitter.  

To make the most of a station’s Facebook and Twitter pages for news, take a step back and evaluate what’s working and what’s not. 

The editorial team at Digital Services does assessments of stations’ sites and social media before working with them for news training, but you don’t need to wait for us to do an assessment. 

In a recent webinar, we shared what to look at initially,  and the deeper questions to ask to continue to build a community and audience on Facebook and Twitter. The video, slides and summary are below.

On Reddit, Stories Earn KCUR Record Traffic

Jun 7, 2012

The staff of KCUR is doing an admirable job of creating digital content that is clickable, shareable and valuable.

This week they demonstrated this with a couple of stories.

Humans have always wanted to share certain types of information with other humans. The social delivery of news — whether it's through e-mail, online communities or in person — is not anything new. 

What is new is the continued explosion of Facebook (it's closing in on a billion active users). Facebook has provided us with the power to share like never before, which is why stations need to think about social like they never have before.

Creative Commons / via Flickr (http://flic.kr/p/dJiRk)

Humans have always wanted to share certain types of information with other humans. The social delivery of news — whether it's through e-mail, online communities or in person — is not anything new. 

What is new is the continued explosion of Facebook (it's closing in on a billion active users). Facebook has provided us with the power to share like never before, which is why stations need to think about social like they never have before.

By the time a sad story about the killing of a rare white buffalo went viral, Scott Harvey had already written three stories. Scott is the news director at KETR and the station's sole full-time news staffer. 

The  buffalo, born about one year ago and named Lightning Medicine Cloud, was found dead last week at the Lakota Ranch near Greenville, Texas.