What if you could find out more about how your members use your website? You could learn whether they prefer to read or stream audio content, how they get to your site and what programs they love. You could find out what emails they find most interesting and what types of gifts they want with their membership. If you are already tracking pledges using eCommerce tagging they you can learn how to use segments and standard Google analytics report. If you aren't tracking eCommerce yet, you can find tips and guidance on how to get started.

Troubleshooting Google Analytics Tracking for SAS stations

Mar 21, 2014

Ever have one of those days when the next big thing has just launched and everyone is waiting for the good news, but instead of spiking, Google Analytics seems to suddenly have flat-lined? Before you have a coronary there are few things to keep in mind.

Drive Impact in Google Analytics by Using Goals

Aug 23, 2013

Our dashboards and monthly reports feature traffic source pretty prominently. You are probably well aware of how much of your traffic is from Direct, Search, and Referrals - if you're not, learn more about Traffic Sources in this Google Analytics Training Video. Google Analytics reporting devotes an entire section to Traffic Source, but if it isn't meaning much to you perhaps there is something missing from your reports.

A Guide to Marketing Your Station Online [VIDEO]

Mar 8, 2013

A Guide to Marketing Your Station Online 



Accepting Knight News Training Applications for 2013

Sep 12, 2012

It’s not too soon to be thinking about next year! We have 30 openings for stations interested in next year’s 11-Week Intensive Training. We’re taking applications through Nov. 15. (Due to popular demand, we moved the deadline from Oct. 31 to Nov. 15. ) Find everything you need to know here.

UPDATED: OCT 25, 2012

11-week Intensive Training
We launched our next 11-week Intensive Training in September with 10 stations.  This is our second group in the Knight Foundation supported training initiative – just five more training sessions left!  Apply today for a spot in 2013. 

Thanks to our spring training group we have a better program lined up for the fall. We’ve refocused our photography sessions and added more critiques for stations. Stations that took part in the spring training shared some nice words about our work with them.

“The NPRDS/Knight training proved to be invaluable to our work at KUNC. We not only got the chance to connect with other like minded stations at the leadership conference, but the 11-week training sessions brought both a broad overview of the digital strategy and a practical application of it to our newsroom staff & management.” - Jim Hill, KUNC Digital Media Manager

We’ll continue to update and modify our training curriculum to better serve stations!

Fall 2012 11-week training participants: KERA/KXT, KUT, VPR, WABE, WBHM, WESA, WKAR, WLRN, and WUWM.

Spring 2012 11-week training participants: Delmarva Public Radio, KCUR, KETR, KUNC, WFPL, WFSU, WNIJ,and WSKG

Does Google Analytics Tagging Have You Puzzled?

Mar 19, 2012

Are you interested in getting started with Google Analytics, but not sure where to begin?  Using GA, but still have questions about your implementation?  Well, you aren’t alone.  In our recent webinar we covered everything from how to set up your account to how to start customizing with advanced tracking.   

The detailed 1 hour presentation includes: