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Twitter Tweet Chat
Elijah van der Giessen / FundChat

Attention Stations! NPR Digital Services will be hosting an all-station Twitter chat to explore the Station Analytics System's Analytics Dashboard on Wednesday, March 4th from 3-4 p.m. ET using the #NPRChats tag.

#NPRChats is an informal way for NPR Digital Services to talk with and answer questions from our Member Stations about a different topic or theme each month.

The upcoming March 4th chat will focus on the SAS Analytics Dashboard—one of the most important tools available for evaluating your station’s digital strategy! NPR Digital Service’s own Michelle Bellettiere (@NPRBelle), Digital Analytics Senior Manager, will be joining the chat to answer any questions you may have about Analytics Dashboard features and benefits.

Thank you to all the stations who joined us for the Twitter Chat last month! We had a great time answering your questions about the new Responsive Web Design in Core Publisher. 

If anyone missed the Twitter Chat or just want to look back on the questions and answers, the feed from the chat is now available on Storify.com. Click the link below to take a look at what we talked about during the chat:

https://storify.com/nprds/npr-ds-october-twitter-chat

Come join us for the second all-station Twitter chat on Friday, October 24 from 3-4 p.m. ET!

#NPRChats is an informal way for NPR Digital Services to talk with and answer questions from our Member Stations about a different topic or theme each month.

The Daily Circuit social media host Stephanie Curtis

Should a show host run their own Twitter account? During our Twitter chat about digital strategies for shows, that question came up several times. There's not a yes or no answer, but one show that has benefited from active social media accounts is The Daily Circuit, a daily three-hour long show on Minnesota Public Radio.

The Daily Circuit has a digitally savvy staff, including a social media host and two hosts that are active on Twitter. I turned to host Kerri Miller for her tips and thoughts on using social media as a talk show host.

Miller, in addition to one to three hours a day on air,  tweets several times a day asking questions related to the show, about the latest books she’s reading, and more to over 11,600 followers. 

During our chat, she said that although it took her time to fit social media into her schedule and to figure out what to tweet, it is now an integral part of her job at The Daily Circuit.

Here are five tips she shared from her experience:

Davar Ardalan

Throughout the month of March, women from technology fields in Silicon Valley to South Africa live tweeted a day in their lives using the hashtag #NPRWIT.

John Rosman/OPB

Here at Digital Services, we're checking in with shows around the country about their digital best practices and strategies. 

One show that’s doing an admirable job of engaging it’s audience on Twitter and on their website is Oregon Public Radio’s midday show, Think Out Loud. I spoke with Dave Blanchard, one of the show’s producers, and John Rosman, a digital producer at OPB who works with the show, about how TOL tackles their digital responsibility.

Maria Elena/Flickr

Growing your show’s social media presence can feel challenging at times, especially when you’re just starting out. But many of the basics that help reporters and stations find their foothold can help shows too. 

The social media team at The New York Times offers some of the lessons it's learned about serving its Twitter following in this post on the Nieman Lab blog. It has several ideas you can use to improve the quality of your own Twitter presence. A few standouts: use clear, concise writing that conveys the story you're pointing to; when you can, craft tweets by hand and don't rely on auto-posting; and don't be afraid to tweet a story multiple times when it resonates with your audience. The NYTimes team openly shares their hits and misses in this piece. Highly recommended.

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Hello! We're pleased to share with you the last set of webinars in our three-part series on building digital news capacity. The series are based on our 11-week Knight training for stations.

The first series laid the foundation for building digital capacity in your newsroom and for crafting stories that will resonate with and engage your audience. The second installment built on that foundation by exploring workflow, photography and aggregation. And now, the last in our three-part series addresses how to engage and connect with your audience. 

NPR's Code Switch, a team that reports on race, ethnicity and culture, launched in April, 2013. Months later, their Twitter account has over 16,000 followers and they've had a variety of fascinating conversations on different social media sites with their audience. 

NPR Digital Journalist Kat Chow recently shared how they did it in a webinar with Digital Services. Watch the recording and read through a summary below.

Congratulations #NPRKnight Summer Contest Winners

Aug 1, 2013
JohnWiechecki/Flickr Creative Commons

It was a tough contest, but someone had to reign supreme. Congratulations to the #NPRKnight Twitter contest winners, honorable mentions and to everyone for making it through 11 weeks of training!

(Read more about the contest:  "How the #NPRKnight Contest Works.")

Without further ado, our winners:

Mining Social Media for Story Ideas [VIDEO]

Jul 1, 2013
MDGovpics (CC-BY)

 

Want to put social media and your community to work for you to find story ideas? Eric Athas and Teresa Gorman walk you through how to to utilize your social media community on Facebook, Twitter, YouTube and Reddit to find sources and story ideas for on-air and online.   

Video:

Your Guide to #NPRKnight Social Media Training

May 3, 2013
via MDGovpics (CC-BY)

Welcome to the social media part of our training! This page has everything you need to guide you through the next three weeks, so bookmark it, and email Teresa if you have any questions at tgorman@npr.org. 

The next three weeks will focus on the practical ways you can use social media for reporting, audience growth, story mining and content creation. 

May 6-10

The first week of social media training focuses on making the most of your station's Facebook page. We also begin our Twitter contest, which you can learn more about here.

 

Congratulations to the Winter 2013 #NPRKnight Twitter Contest winners!

Succeed on Twitter by Listening to Your Community

Mar 7, 2013
flickr/cc/woodleywonderworks

Last week, we asked people to give one Twitter tip to #NPRKnight journalists. The answer was clear: listen, listen and then listen some more.

How does a radio reporter balance the growing demands of a digital audience? It's not unusual for KUNC reporter Grace Hood to do the following for a story:

-gather audio
-live-Tweet
-take a photograph
-write and produce the radio story
-write the web story

As you develop your digital reporting skills, it's easy to feel overwhelmed. To avoid that feeling, Grace recommends the following:

On Point, Facebook

This is NPR has a post about the secret sauce that makes a great call-in radio show, based on best practices at NPR’s Talk of the Nation, WBUR’s On Point, and NHPR’s The Exchange. Among the ingredients:

Core Publisher Users: What's Your Twitter Handle?

Dec 18, 2012
Twitter

We're adding new functionality to Core Publisher so your shares to Twitter appear in the new Cards format. Cards allows Twitter to display your content in a rich media environment - with a photo, for instance. It's a more compelling experience and we're excited to make the stories you publish in CP work with cards.

How do you make it even better? Ask your reporters and authors to add their Twitter username to their Core Publisher profile. It's a great way to build your audience on Twitter because the station username and the reporter username appear in the card.

courtesy Kirk Siegler

NPR reporter Kirk Siegler used to think Twitter was a "huge messy throw-up of something that didn't make a whole lot of sense." Then came the summer of 2012.

Siegler, who recently left member station KUNC for a new position at NPR, shared how he went from Twitter skeptic to Twitter user during that summer and answered questions from other reporters in a recent webinar. Read below for highlights, the video and slides. 

UPDATE: April, 2014

This webinar is out-of date. Refer to Facebook's media guides for the most updated best practices for getting started on Facebook.   

Refer to Twitter's news guides for the most updated best practices for getting started on Twitter.  

To make the most of a station’s Facebook and Twitter pages for news, take a step back and evaluate what’s working and what’s not. 

The editorial team at Digital Services does assessments of stations’ sites and social media before working with them for news training, but you don’t need to wait for us to do an assessment. 

In a recent webinar, we shared what to look at initially,  and the deeper questions to ask to continue to build a community and audience on Facebook and Twitter. The video, slides and summary are below.

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