Should a show host run their own Twitter account? During our Twitter chat about digital strategies for shows, that question came up several times. There's not a yes or no answer, but one show that has benefited from active social media accounts is The Daily Circuit, a daily three-hour long show on Minnesota Public Radio.
The Daily Circuit has a digitally savvy staff, including a social media host and two hosts that are active on Twitter. I turned to host Kerri Miller for her tips and thoughts on using social media as a talk show host.
Miller, in addition to one to three hours a day on air, tweets several times a day asking questions related to the show, about the latest books she’s reading, and more to over 11,600 followers.
During our chat, she said that although it took her time to fit social media into her schedule and to figure out what to tweet, it is now an integral part of her job at The Daily Circuit.
Here are five tips she shared from her experience: