web writing

What makes a good headline?

This webinar covers how you should think about headlines, how you should approach them and some ways you can go about writing them.  

Some good headline writers to watch include: Gawker, Quartz, The Atlantic WireForbes and The Two-Way

KatieKrueger / Flickr

This session examines techniques for webifying your radio story for the online audience. We also explore what makes a great web-native story.

Consider asking yourself the following three questions when deciding what content you want to post online: 

1. Who is my audience?
2. What is most relevant?
3. What is the best use of my time? 

If you're looking for some inspiration, take a look at the work of some of these excellent journalists in broadcast:

The dog days of summer are upon us.  It’s August, it’s hot, and it feels like everyone but you is on vacation.  What better way to pass the time, than to revisit the webinars of 2012.

Please find, for your viewing pleasure, our webinars on writing for the web, social media, investigative journalism and photography.

Writing for the Web [VIDEO]

Jun 1, 2012

Our weekly webinar series continues over the next three weeks with a repeat of our web writing module.  We will revisit webifying scripts, writing headlines and original content for the web, and aggregation best practices.  

(Editor's note: These webinars have concluded, please find links to the recordings below.  Updated June 2012)