Writing for the Web

via flickr/writetoreply

Season's greetings. As the year comes to an end, we bring you the first set of webinars in our three-part series on building digital news capacity; the series are based on our 11-week Knight training.

A Guide to Style Guides

Dec 16, 2013
Ki-Min Sung


Public radio member stations have been honing their sound and style for decades. Now, with the incorporation of text and image-based digital news, radio practitioners are addressing questions about capitalization, ellipses, captions and hyperlinks. This is leading many stations to consider their own style guides.

Best Practices for Web Writing [VIDEO]

Jun 13, 2013
KatieKrueger / Flickr

This session examines techniques for webifying your radio story for the online audience. We also explore what makes a great web-native story. And we offer advice on when to choose one approach over the other.

We will also take a look at how to manage your time when producing content for several mediums. Some questions to ask: 

1. Who is my audience?
2. What is most relevant?
3. What is the best use of my time? 

If you're looking for some inspiration, take a look at the work of some of these excellent journalists in broadcast:

KatieKrueger / Flickr

There are two types of writing you can provide for your digital audience: webified radio stories and web-native content. When deciding what kind of coverage you want to provide, ask yourself a few questions: 

1. Who is my audience?
2. What is most relevant?
3. What's the best use of my time? 

When you sit down to write your story, take time with the lede, be brutal with quotes and add context where it's relevant. 

Writing for the Web [VIDEO]

Jun 1, 2012

Our weekly webinar series continues over the next three weeks with a repeat of our web writing module.  We will revisit webifying scripts, writing headlines and original content for the web, and aggregation best practices.  

(Editor's note: These webinars have concluded, please find links to the recordings below.  Updated June 2012)

Writing for the Web [VIDEO]

Apr 3, 2012

You can find the recorded webinars from the following web writing sessions below: 

7 Steps to Relevance in Digital Journalism

Jan 26, 2012

Nathan Bernier is a radio reporter and lead blogger for KUTNews.org, the station’s news blog, which is operated by the news staff. This interview was conducted and condensed by Ki-Min Sung. 

1. Use analytics.

Analytics will not ruin your news. You will not write about Justin Beiber or iPad 2 stories because you’re not stupid. I was concerned that introducing analytics would create a race to the bottom, but I think it better informs your editorial decisions. Ultimately, you ignore analytics at your peril.

That said, I don’t think more page views necessarily means a better site. The quality of the interaction matters a lot. Page views are just one measure of success.But you do have a responsibility to your audience to know if they like your stuff.