YouTube

How to Expand Your Reach on YouTube

Mar 26, 2014

Guests from YouTube recently joined stations for a talk on how to expand your reach on YouTube. Jason Hwang, Global Programs Manager for YouTube News, and Marina Abayev, New Partner Development for YouTube News, covered how to get started with the platform, the lifecycle of a video on YouTube, and shared information about YouTube’s partner program. Although the talk wasn't recorded, we've compiled some notes from what we found useful below.   

Yes, social media is great for sending out tweets and posting stories on Facebook. It can also be a valuable tool for staying on top of what’s going on in your local area or within your beat. There’s an ocean of story ideas, sources, news tips, photos, videos, firsthand breaking news accounts and local voices out there. A lot of it is untapped and below the “mainstream” radar. 

Here are 5 tools you can use to go scoop them up.