Digital Strategy

Your digital strategy is more than your web site. It's about maximizing your impact across every digital touchpoint with your existing and potential audience.

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Core Publisher Responsive Twitter Chat
2:49 pm
Fri October 17, 2014

Join Us! Twitter Chat Friday October 24th

Come join us for the second all-station Twitter chat on Friday, October 24 from 3-4 p.m. ET!

#NPRChats is an informal way for NPR Digital Services to talk with and answer questions from our Member Stations about a different topic or theme each month.

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Core Publisher
2:43 pm
Fri August 8, 2014

Join the NPR Stations Twitter Chat Thursday, August 14th

Credit Flickr/MDGovpics

 

Come join us for the first all-station Twitter chat under the hashtag #NPRChats on Thursday, August 14 from 1-2 p.m. ET.

#NPRChats is an informal way for NPR Digital Services to talk with and answer questions from our Member Stations about a different topic or theme each month.

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Digital Strategy
6:06 pm
Tue July 15, 2014

PMDMC Session Recap: Why Have A Web Site?

If you missed PMDMC, now is your chance to listen to a great discussion about what is important about or why stations should have a web site. For me, this was about opening a discussion around the purpose, service, and goals around web sites as a piece within a digital strategy. Reinforcing the need to use audience data and behavior to inform where and how to invest into developing a web site. It was a pleasure to be on this panel with Kevin, Alex and Karen, and I wanted to say thank you to Greater Media for including me.

Session Summary:

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Digital Strategy
1:00 pm
Fri April 18, 2014

Six Questions About Tumblr, Answered by Tumblr

A picture of the Tumblr login page, that refreshes with random images from Tumblr users' posts.
Credit Background image provided by Jolie Ngo, 36x48.tumblr.com

When I think about which of the many social media platforms are tailor made for radio, Tumblr is the first to come to mind. In terms of ease of use, formatting, and even content, Tumblr can be just right for the time-crunched public radio reporter, producer, or for special projects.

I am sure there are Tumblr doubters out there, but like all tools, the power is in how and why you use it.

To help answer some questions we had about using Tumblr,  I spoke with Danielle Strle, Tumblr's Director of Product for Community & Content. I asked her to shed some light on some common questions we hear about Tumblr: 

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Digital Strategy
10:55 am
Wed March 26, 2014

Twitter Tips from WNYC's The Brian Lehrer Show: Ask Good Questions, Tweet Meaning, And Be A Team

A tweet from the Brian Lehrer Show's Twitter account featuring a behind the scenes picture of host, Brian (L) and his brother Warren (R.)
Credit Emily Alfin Johnson/NPR

Here at Digital Services, we're checking in with shows around the country about their digital best practices and strategies. Have a suggestion for a post or show to talk to? Email it to EJohnson1@npr.org or tweet it to us @NPRDS.

The team behind WNYC’s two hour midday program, The Brian Lehrer Show, has made Twitter a huge part of the digital life of the show. I spoke with host, Brian Lehrer and Associate Producer Jody Avirgan about how they find the time, and some of the lessons they’ve learned along the way.  

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Digital Strategy
1:50 pm
Tue March 25, 2014

Training On Demand: How To Grow Your Show's Audience on Social Media

Credit Jason Howie/Flickr

You’ve set up a Twitter account for your show, and started tweeting. You have a Facebook page and you’re posting to it regularly. You've read about how to get your show started off on the right foot with social. Now, you might be asking what the next step is to help make your social media efforts resonate with your audience.

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Digital Strategy
2:27 pm
Sat March 22, 2014

Four Methods From WNYC To Give Content From Shows Extra 'Digital Love' [VIDEO]

Jody Avirgan, Producer for WNYC's The Brian Lehrer Show.
Credit Jody Avirgan

One of the issues we hear show producers struggling with again and again, is how to find the time to do digital content justices in the midst of a tight production schedule, especially if there is not a dedicated web producer. 

To find some possible solutions we turned to Jody Avirgan, a producer for WNYC's midday talk show, The Brian Lehrer Show. Jody is responsible for the majority of the show's digital presence, but also is a full time producer for the show, and has experimented with how to make the web succeed with the limited amount of time he can give to it. 

Jody recently joined us for a webinar to share how he tackles the challenge of creating great content and balancing his on air and online responsibilities. You can find the full recording as well the slide show from the presentation below. 

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Digital Strategy
11:55 am
Thu March 20, 2014

Join a Twitter Chat on Digital Strategy for Shows Wednesday, March 26

You can join a Twitter chat from anywhere - even your phone.
Credit Flickr/CC-BY/JohanL

On Wednesday, March 26th at 2:30pm EST, we held  a Twitter chat to discuss digital strategy for public radio shows. Guests from NHPR's Word of Mouth and WNYC's The Brian Lehrer Show joined, along with many other producers from local show. For a recap, go to: Three Things We Learned From Our #ShowsChat

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Digital Strategy
9:13 am
Thu March 20, 2014

OPB's Think Out Loud Shares How To Make Digital Manageable On A Tight Schedule

Think Out Loud host Dave Miller.
Credit John Rosman/OPB

Here at Digital Services, we're checking in with shows around the country about their digital best practices and strategies. 

One show that’s doing an admirable job of engaging it’s audience on Twitter and on their website is Oregon Public Radio’s midday show, Think Out Loud. I spoke with Dave Blanchard, one of the show’s producers, and John Rosman, a digital producer at OPB who works with the show, about how TOL tackles their digital responsibility.

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Digital Strategy
1:12 pm
Thu March 13, 2014

KCRW Uses Tumblr to Take on South by Southwest

KCRW's Tumblr blog for the 2014 SXSW Festivals in Austin is the latest example of the California public radio station using Tumblr to cover live events.
Credit Emily Alfin Johnson/NPR

Last weekend, tens of thousands descended upon Austin, Texas for the start of the 2014 South by Southwest Festival. The nine day event, which continues through March 16, is a huge operation. It features musical performances at more than 100 venues, highly anticipated TV and movie premieres and even an interview with NSA leaker, Edward Snowden

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