Digital Strategy

Your digital strategy is more than your web site. It's about maximizing your impact across every digital touchpoint with your existing and potential audience.


Digital Strategy
11:01 am
Thu March 13, 2014

Tips on Digital Engagement From NHPR's Word of Mouth: Experiment, Be Consistent and Keep Trying

The Word Of Mouth Team. From left to right: Maureen McMurray, Taylor Quimby, Virginia Prescott, Logan Shannon, their "awesome" intern, Sarah Thomas and Zach Nugent (on top.)
Credit Maureen McMurray/NHPR

NHPR's Word of Mouth focuses on “new ideas, emerging trends and untold stories.” The hour-long show airs Monday through Thursdays and Saturdays. Their engaging and fun online presence is consistent, and often experimental. (Terrible love song anyone?)

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Digital Strategy
10:55 am
Thu March 13, 2014

Training On Demand: How Public Radio Shows Can Help Their Stories Succeed Online

A panoramic view of the WNYC offices, including the Brian Lehrer Show workspace.
Credit Jody Avirgan

Here at Digital Services, we're starting an ongoing project checking in with shows around the country about their digital best practices and strategies. From some of these conversations, we'll share many of the tips various public radio show staff have for succeeding online. We'll also point to relevant resources and training from our own archive. Have a suggestion for a person or show to talk to? Email it to, or send us a tweet @NPRDS. 

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Consumer Trends
10:28 am
Fri March 7, 2014

Infinite Dial Research Details the Growth of Online Listening

The Infinite Dial is an annual survey of consumer media usage conducted by Edison Research and sponsored by Triton Digital. It's full of important trends and statistics on listener behaviors that matter to public media. Here are a few highlights:

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Digital Strategy for Shows
10:15 am
Mon March 3, 2014

How WNYC's The Brian Lehrer Show Efficiently Serves Their Online Audience

Brian Lehrer checks Twitter during a staff news meeting. The staff uses Twitter for story ideas, crowdsourcing and to talk with listeners of The Brian Lehrer Show.
Credit Jody Avirgan

Here at Digital Services, we're checking in with shows around the country about their digital best practices and strategies. 

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News Training
2:07 pm
Fri November 22, 2013

Think User First: Takeaways From Webinar [VIDEO]

St. Louis Public Radio reporter Chris McDaniel started highlighting lobbyist gifts to lawmakers in a regular series last spring to make the data more approachable. When they wanted to take it to the next level, they turned to NPR's news apps team for advice. St.

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Aggregator Metrics
4:48 pm
Fri September 20, 2013

Public Radio Streaming on TuneIn Is Growing Faster Than You Think

Did you know that approximately 9% of all public radio streaming is happening using TuneIn, one of the biggest audio aggregators? And that TuneIn is seeing faster streaming growth than most public radio stations are seeing on their own websites?

These are the somewhat surprising discoveries made recently as we analyzed metrics on hundreds of public radio streams available in TuneIn.

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10:31 am
Thu August 8, 2013

9 Types of Local Stories that Cause Engagement

Credit Russ Gossett

When you come across a story about your town, city or state, what makes you want to share it?

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2:00 pm
Tue April 9, 2013

NPR's New CMO On The Plan To Thrive In A Digital World

NPR CMO, Emma Carrasco, recently spoke with Forbes about how NPR is preparing for operating in a digital world.
I recently had the opportunity to talk with Emma Carrasco, the newly appointed CMO of NPR. The organization has never had a CMO, so we discussed the challenges of entering an ambiguous situation. We also discussed how the radio broadcaster is preparing for operating in a digital world. Here are [...]
Audio Innovation
4:17 pm
Wed February 13, 2013

What Public Radio Can Learn From Slate's Podcasts [VIDEO]

The line outside a taping of the Culture Gabfest in New York wrapped around the block.
Credit Slate

In the early days, Slate’s podcasts amounted to Andy Bowers reading web articles into a mic. Podcasting has come a long way and has seen its share of experiments. Slate's podcasts, in particular, now have a unique sound that fans love. Their popular podcasts include Political GabfestCulture GabfestHang Up and ListenThe Audio Book Club, and many others. 

I reached out to Andy to talk about innovation in digital audio because the sound of Slate's success is so different from what I hear from traditional public broadcasters. Much of the public radio podcasting space consists of repurposed broadcasts. But if you take a listen to some of the other successful podcasters, you too will hear a difference in sound. There is room on the internet for all varieties. 

Andy Bowers outlined the extraordinary development of Slate's Podcasts in our innovations in digital audio webinar

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8:52 pm
Tue December 18, 2012

Public Media Platform Underway

We are pleased to announce that after a significant investment of time by several Public Media entities, the Public Media Platform project has begun. Look for several future announcements on this exciting collaborative media project.
PUBLIC MEDIA'S NATIONAL ORGANIZATIONS BREAK DOWN BARRIERS TO SHARE DIGITAL CONTENT A NEW PUBLIC MEDIA PLATFORM PROMISES TO BRING MORE PUBLIC RADIO AND TELEVISION CONTENT TO MORE PEOPLE Public media's leading national organizations will launch a ground-breaking collaboration to build a shared technology resource this coming year.