Digital Strategy

Your digital strategy is more than your web site. It's about maximizing your impact across every digital touchpoint with your existing and potential audience.


2:46 pm
Thu November 1, 2012

Ideas for Finding and Acquiring Photos Online [VIDEO]

NPR reporter David Welna snaps a photo while on assignment in Cleveland, Ohio.
Credit Courtesy Brian Bull

In this webinar, we reviewed different strategies for finding and acquiring images for your site and social media.

Included in the webinar are questions to ask yourself before choosing a photo, six strategies to build your photo library, and three common myths about photo online use. Have a question about the resources here? Email Teresa at

Questions to ask before choosing and publishing a photo:

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Election Coverage
2:00 pm
Wed October 31, 2012

Election 2012 Resources: Live Blogging and Battleground Experiment

Election night is less than a week away!  Here’s a quick rundown of resources from NPR Digital Services to help you prepare for the big night online.  

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1:51 pm
Fri October 26, 2012

Unveiling the Station Analytics System

New Station Analytics System


We're excited to announce the launch of a new Digital Services offering: Station Analytics. Its purpose is to provide stations the best business intelligence on your site and your streams, so you can measure your digital performance, benchmark your progress against other stations, and discover insights that support your decision making for all things digital.


The Station Analytics system provides:

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2:42 pm
Thu October 11, 2012

Optimizing for Mobile Web Leads to Increased Listening and Reading

WAMC using the new mobile web interface

When Digital Services embarked on our quest to create a mobile web experience for stations, we had a simple theory: If we optimize the user experience for small screens by focusing on what our mobile audience needs most, we should see mobile engagement increase. (Read about why we focused on mobile web.)

With a few dozen stations now using our new mobile web product, the initial results are in: Engagement with stories is up and the amount of listening is skyrocketing.

Streaming via the mobile site has more than tripled. That's the biggest headline when we look at data from 20 of the stations that have been using the new mobile web experience.

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Election 2012
11:11 am
Wed October 3, 2012

10 Steps to a Digital Election Coverage Plan: Your Examples

Mallory Benedict/PBS NewsHour/Flickr

If you’re still pulling together your election coverage or are looking for more ideas, we shared a procrastinator’s guide to a digital election coverage plan in a webinar Sept 27.  

Within the guide are  10 steps to think about, along with lots of examples of how public media have used those steps in their own local coverage. Here are those examples, along with several others that participants shared:

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2:51 pm
Tue September 18, 2012

Attracting Eyeballs Requires More Than a Strategy; it Requires Commitment

Jennifer Strachan from KPLU shares her stations' experience with making the often painful and necessary changes to see success emerge with digital innovation. A couple of key things I took from this article: 1. Follow data and best practices; not your gut. 2. Your station's digital experience may not look exactly like your on air experience; that's okay. 3. Fancy tools won't help you succeed; your station's commitment to execute will. 4. Be open and quick to change course when you know something isn't working.
At KPLU, Seattle's dual-format news/jazz station, an early gamble to take a decidedly different approach to online news has paid off with quick growth and unexpected insight. The process began in earnest in 2009 after we learned what can only be described as a "hard lesson": Think twice before undertaking a ground-up overhaul of your digital platforms without substantially more resources than you expect to need.
Election Coverage
2:58 pm
Tue August 7, 2012

Four Ways to Jump Start Your Election Coverage

Summer is great for vacations and relaxation, but in an election year, news stations are ramping coverage of campaigns, the conventions, and eventually, election night in November.

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News Training
3:02 pm
Tue June 26, 2012

Talking About What Makes a Successful Station at PRNDI

A host of News Directors, reporters and others are in Houston this week for PRNDI's 2012 conference.

This is public radio's one gathering solely for news practitioners, and there's a lot of great stuff on the agenda, ranging from a talk by NPR CEO Gary Knell to sessions on multi-platform journalism, ethics in public media, social media strategy and techniques, and a visit from members of NPR's Planet Money team.

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News Training
9:51 am
Fri June 22, 2012

Three Reasons Why Your Station Should be an Empire and Not a Castle

LoboStudio Hamburg

Remember scarcity? I mean, surplus is great, but it was so much easier back in 1992. Radio stations had lots of media competitors but there was only one platform to worry about: radio.

The internet and technological change has blown up all that. Radio stations are still on radio, but they can also be on Facebook, twitter, Google+ (heard of it?), on a website or a blog. That’s great but so can everyone else.

Your Peanut Butter is in My Chocolate

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News Training
12:33 pm
Thu June 21, 2012

Podcasting 2.0 and Stations: Why You Should Re-Think Your Podcasts

The Wall Street Journal’s report that Apple’s upcoming iOS 6 software release will include a standalone podcast app for all iPhone users is another shot across the bow when it comes to live radio listening, but it’s potentially a boon to public radio stations that produce great podcasts. Update on June 26, 2012: the app is now available in the Apps Store.

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