Mobile is key to audience growth, which is why Digital Services is focused on delivering a mobile web solution that optimizes listening and stories for smaller screens.

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Mobile Web Mobile Updates

2:42 pm
Thu October 11, 2012

Optimizing for Mobile Web Leads to Increased Listening and Reading

WAMC using the new mobile web interface

When Digital Services embarked on our quest to create a mobile web experience for stations, we had a simple theory: If we optimize the user experience for small screens by focusing on what our mobile audience needs most, we should see mobile engagement increase. (Read about why we focused on mobile web.)

With a few dozen stations now using our new mobile web product, the initial results are in: Engagement with stories is up and the amount of listening is skyrocketing.

Streaming via the mobile site has more than tripled. That's the biggest headline when we look at data from 20 of the stations that have been using the new mobile web experience.

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Mobile Alpha Live
3:36 pm
Fri May 18, 2012

Launched! Three Stations Now Testing Mobile-Optimized Websites's mobile site

We are excited to announce the launch of three stations on the alpha version of Core Publisher’s mobile-optimized website. Fantastic! But wait, what does that mean?

What are we trying to do exactly?

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The Future of Mobile
11:00 am
Thu April 5, 2012

Why Mobile Web Matters

Flickr: Leeks

For many public media stations, mobile means one thing: apps. We all know mobile is important, and many stations have launched successful mobile apps that engage your audience with audio, news, and more.

But here’s the truth: If your app is the only component of your mobile strategy, you’re missing the boat. Mobile-optimized web pages are rapidly becoming the most important way to grow your online audience.

That’s why at NPR Digital Services we are currently working on a prototype of a mobile-optimized site for stations, which we showed off at the iMA conference last month.

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